Hi, I’m Carmel
I am a product designer specializing in designing complex systems. I focus on user needs combined with business goals to create meaningful experience.
It’s not always mobile first
A simple web and mobile interface that allows quick information processing, and helps growers make informed decisions that fit within their current practices.
Data driven design process
Start-Up Nation Finder
A sign up process redesign to increase site registrations, while creating an infrastructure for personalization, and avoiding unnecessary website barriers.
Sign me up
Setting the tone
Using microcopy to create a connection between the product and its users, so it fits into existing forms of personal communication.
Other projects I’ve worked on
© Carmel Arad 2021