I have experience leading and working on products from day one till production, including research, prototyping, microcopy, visual design, and collaborating with developers. Below are the three main areas that my key design strengths lie in.
My design process is data-driven. I always start by conducting in-depth research. The findings are a basis for creating an objective design that brings real value to users and meets business goals.
I believe in using everything in your toolbox to create the perfect experience. The voice and tone that guides the user through the interface significantly impact the experience, no less than visual design.
I am a problem solver that thrives on cracking complex flows. I accomplish this by using graphic tools to turn the interface into a story communicating what the users needs to hear, exactly when they need it.