Carmel Arad - About me

Primary Skills

I have experience leading and working on products from day one till production, including research, prototyping, microcopy, visual design, and collaborating with developers. Below are the three main areas that my key design strengths lie in.

1

Research

My design process is data-driven. I always start by conducting in-depth research. The findings are a basis for creating an objective design that brings real value to users and meets business goals.

3

Microcopy

I believe in using everything in your toolbox to create the perfect experience. The voice and tone that guides the user through the interface significantly impact the experience, no less than visual design.

2

Storytelling

I am a problem solver that thrives on cracking complex flows. I accomplish this by using graphic tools to turn the interface into a story communicating what the users needs to hear, exactly when they need it.

Design Management

I believe that what makes me a good designer also makes me a good manager.

People

I'm a people person. I always look to understand what motivates us. I am attentive and available to my team as well as stakeholders with anything they need.

Process

I am process oriented. I take into account interpersonal dynamics, goals and constraints as the a way to assure high quality design and well managed teams.

Perspective

When designing products or guiding my team, I always strive to see the bigger picture as well as the small details.