Carmel Arad

I am a product designer specializing in designing complex systems. I focus on user needs combined with business goals to create meaningful experience.


2017 - 2020
Brio Interaction Design Ltd.
2012 - 2013
Israeli Food Channel
2013 – 2015
Ananey Communications
Brio Interaction Design Ltd.
Senior product designer
I lead design processes and mentored other designers. I was involved in the design team's operations, including employee onboarding, weekly schedules, work processes, professional training, etc.
Product designer
I planned the user experience from the ground up for various start-ups. Including conducting research, prototyping, writing microcopy, designing the visuals and working with developers.
Product manager
I conceptualized a new travel app offering public transportation-based video-guided tours. In addition, I envisioned an OTT TV platform.
UX designer
I lead the process of launching the first Israeli food channel recipe app both for mobile and iPad.

Education & Volunteer Work

WE - Women Experience
2017 - 2020
College of Management
BA in communication
I specialized in popular culture media, Advertising, and media product development.
Wait, no degree in visual design?
I am a self-taught product designer. During my time at Brio interaction design, I designed products from scratch until they were in production. I was lucky enough to be mentored by the two managers of the studio who taught me UI design.
Usability and UX course
Research, personas, system architecture, usability basics, prototyping, gestalt, Axure, usability testing, mobile design, and UI design basics.
Design Mentor
Mentored a young designer in a process to polish her design and UX skills, while enriching her portfolio.