Carmel Arad

Experience

2017 - 2020

Brio Interaction Design Ltd.

2012 - 2013

Israeli Food Channel

2013 – 2015

Ananey Communications

2015-2017

Brio Interaction Design Ltd.

Senior product designer

I lead design processes and mentored other designers. I was involved in the design team's operations, including employee onboarding, weekly schedules, work processes, professional training, etc.

Product designer

I planned the user experience from the ground up for various start-ups. Including conducting research, prototyping, writing microcopy, designing the visuals and working with developers.

Product manager

I conceptualized a new travel app offering public transportation-based video-guided tours. In addition, I envisioned an OTT TV platform.

UX designer

I lead the process of launching the first Israeli food channel recipe app both for mobile and iPad.

Education & Volunteer Work

2020

WE - Women Experience

2013

Netcraft

2017 - 2020

College of Management

BA in communication

I specialized in popular culture media, Advertising, and media product development.

Wait, no degree in visual design?

I am a self-taught product designer. During my time at Brio interaction design, I designed products from scratch until they were in production. I was lucky enough to be mentored by the two managers of the studio who taught me UI design.

Usability and UX course

Research, personas, system architecture, usability basics, prototyping, gestalt, Axure, usability testing, mobile design, and UI design basics.

Design Mentor

Mentored a young designer in a process to polish her design and UX skills, while enriching her portfolio.

I am a product designer specializing in designing complex systems. I focus on user needs combined with business goals to create meaningful experience.